:root{--zp-terracota:#C0392B;--zp-terracota-dark:#A93226;--zp-terracota-light:#E74C3C;--zp-arena:#FFF0DB;--zp-arena-light:#FAF3EB;--zp-blanco:#FDFAF6;--zp-azul:#2C3E50;--zp-azul-dark:#1A252F;--zp-naranja:#E67E22;--zp-verde:#6B8E23;--zp-texto:#2C2C2C;--zp-texto-medio:#5D6D7E;--zp-texto-claro:#95A5A6;--zp-sombra-suave:0 4px 20px rgba(44,62,80,0.08);--zp-sombra-media:0 8px 30px rgba(44,62,80,0.12);--zp-sombra-fuerte:0 12px 40px rgba(44,62,80,0.18);--zp-radius-sm:8px;--zp-radius-md:12px;--zp-radius-lg:20px;--zp-transition:all 0.3s cubic-bezier(0.4,0,0.2,1)}.zp-section{font-family:'Nunito Sans',-apple-system,sans-serif;line-height:1.7;color:var(--zp-texto)}.zp-section *{box-sizing:border-box}.zp-section h1,.zp-section h2,.zp-section h3{font-family:'Playfair Display',Georgia,serif;line-height:1.25;color:var(--zp-azul);margin:0}.zp-section p{margin:0}.zp-section img{max-width:100%;height:auto;display:block}.zp-section a{text-decoration:none;color:inherit}.zp-container{max-width:1200px;margin:0 auto;padding:0 24px}.zp-section-padding{padding:90px 0}.zp-text-center{text-align:center}.zp-btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;font-family:'Montserrat',sans-serif;font-weight:600;font-size:0.9rem;padding:12px 28px;border-radius:var(--zp-radius-sm);border:2px solid transparent;cursor:pointer;transition:var(--zp-transition);letter-spacing:0.3px}.zp-btn-primary{background:var(--zp-terracota);color:#fff;border-color:var(--zp-terracota)}.zp-btn-primary:hover{background:var(--zp-terracota-dark);border-color:var(--zp-terracota-dark);transform:translateY(-2px);box-shadow:0 6px 20px rgba(192,57,43,0.3)}.zp-btn-outline{background:transparent;color:var(--zp-terracota);border-color:var(--zp-terracota)}.zp-btn-outline:hover{background:var(--zp-terracota);color:#fff;transform:translateY(-2px)}.zp-btn-white{background:#fff;color:var(--zp-terracota);border-color:#fff}.zp-btn-white:hover{background:var(--zp-arena);border-color:var(--zp-arena);transform:translateY(-2px);box-shadow:0 6px 20px rgba(255,255,255,0.3)}.zp-btn-lg{padding:16px 40px;font-size:1rem;color:#fff!important}.zp-label{display:inline-block;font-family:'Montserrat',sans-serif;font-size:0.75rem;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:var(--zp-terracota)!important;margin-bottom:16px}.zp-title{font-size:2.4rem;color:var(--zp-azul);margin-bottom:20px}.zp-subtitle{font-size:1.1rem;color:var(--zp-texto-medio)}.zp-hero{position:relative;min-height:100vh;display:flex;align-items:center;background:linear-gradient(135deg,rgba(44,62,80,0.55) 0%,rgba(192,57,43,0.15) 100%),url('https://images.unsplash.com/photo-1522202176988-66273c2fd55f?w=1600&q=80') center/cover no-repeat;overflow:hidden}.zp-hero::before{content:'';position:absolute;inset:0;background:linear-gradient(to right,rgba(44,62,80,0.7) 0%,rgba(44,62,80,0.3) 50%,transparent 100%)}.zp-hero-content{position:relative;z-index:2;max-width:650px;padding:120px 0 80px}.zp-hero-badge{display:inline-flex;align-items:center;gap:8px;background:rgba(255,255,255,0.15);backdrop-filter:blur(8px);border:1px solid rgba(255,255,255,0.2);padding:10px 24px;border-radius:40px;margin-bottom:28px;font-size:0.9rem;color:#fff;font-weight:600}.zp-hero h1{font-size:3rem;font-weight:700;color:#fff;margin-bottom:24px;letter-spacing:-0.5px}.zp-hero h1 em{font-style:italic;color:var(--zp-arena)}.zp-hero-text{font-size:1.2rem;color:rgba(255,255,255,0.9);margin-bottom:40px;line-height:1.8;max-width:550px}.zp-hero-buttons{display:flex;flex-wrap:wrap;gap:16px;margin-bottom:40px}.zp-hero-features{display:flex;flex-wrap:wrap;gap:24px;padding-top:32px;border-top:1px solid rgba(255,255,255,0.15)}.zp-hero-feature{display:flex;align-items:center;gap:10px;font-size:0.95rem;color:rgba(255,255,255,0.85)}.zp-hero-feature-icon{width:32px;height:32px;border-radius:50%;background:rgba(255,255,255,0.15);display:flex;align-items:center;justify-content:center;font-size:1rem}.zp-scroll-indicator{position:absolute;bottom:30px;left:50%;transform:translateX(-50%);z-index:2;animation:zp-bounce 2s infinite}.zp-scroll-indicator span{display:block;width:28px;height:44px;border:2px solid rgba(255,255,255,0.4);border-radius:14px;position:relative}.zp-scroll-indicator span::after{content:'';width:4px;height:8px;background:#fff;border-radius:2px;position:absolute;top:8px;left:50%;transform:translateX(-50%);animation:zp-scrollDot 2s infinite}@keyframes zp-bounce{0%,100%{transform:translateX(-50%) translateY(0)}50%{transform:translateX(-50%) translateY(8px)}}@keyframes zp-scrollDot{0%{opacity:1;top:8px}100%{opacity:0;top:24px}}.zp-audience{background:var(--zp-blanco)}.zp-audience-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}.zp-audience-card{background:#fff;border-radius:var(--zp-radius-md);padding:32px 24px;text-align:center;border:1px solid rgba(245,230,211,0.5);transition:var(--zp-transition)}.zp-audience-card:hover{transform:translateY(-6px);box-shadow:var(--zp-sombra-media);border-color:var(--zp-terracota)}.zp-audience-icon{width:64px;height:64px;border-radius:50%;background:var(--zp-arena);display:flex;align-items:center;justify-content:center;margin:0 auto 16px;font-size:1.5rem;transition:var(--zp-transition)}.zp-audience-card:hover .zp-audience-icon{background:var(--zp-terracota);transform:scale(1.08)}.zp-audience-card h3{font-size:1.1rem;color:var(--zp-azul);margin-bottom:10px}.zp-audience-card p{font-size:0.9rem;color:var(--zp-texto-medio);line-height:1.6}.zp-benefits{background:var(--zp-blanco)}.zp-benefits-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:32px}.zp-benefit-card{background:#fff;border-radius:var(--zp-radius-md);padding:40px 32px;text-align:center;border:1px solid rgba(245,230,211,0.5);transition:var(--zp-transition)}.zp-benefit-card:hover{transform:translateY(-6px);box-shadow:var(--zp-sombra-media);border-color:var(--zp-terracota)}.zp-benefit-icon{width:80px;height:80px;border-radius:50%;background:var(--zp-arena);display:flex;align-items:center;justify-content:center;margin:0 auto 24px;font-size:2rem;transition:var(--zp-transition)}.zp-benefit-card:hover .zp-benefit-icon{background:var(--zp-terracota);transform:scale(1.08)}.zp-benefit-card h3{font-size:1.3rem;color:var(--zp-azul);margin-bottom:14px}.zp-benefit-card p{color:var(--zp-texto-medio);font-size:0.95rem;line-height:1.7}.zp-steps{background:var(--zp-arena);position:relative;overflow:hidden}.zp-steps::before{content:'';position:absolute;top:0;right:-100px;width:300px;height:300px;border-radius:50%;background:rgba(192,57,43,0.05)}.zp-steps-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;position:relative}.zp-steps-grid::before{content:'';position:absolute;top:52px;left:15%;right:15%;height:2px;border-top:2px dashed var(--zp-terracota);opacity:0.3}.zp-step{text-align:center;position:relative;z-index:1}.zp-step-number{width:64px;height:64px;border-radius:50%;background:var(--zp-terracota);color:#fff;font-family:'Playfair Display',serif;font-size:1.6rem;font-weight:700;display:flex;align-items:center;justify-content:center;margin:0 auto 24px;box-shadow:0 4px 15px rgba(192,57,43,0.3);transition:var(--zp-transition)}.zp-step:hover .zp-step-number{transform:scale(1.1);box-shadow:0 6px 25px rgba(192,57,43,0.4)}.zp-step h3{font-size:1.25rem;color:var(--zp-azul);margin-bottom:12px}.zp-step p{color:var(--zp-texto-medio);font-size:0.95rem;max-width:280px;margin:0 auto}.zp-about{background:#fff}.zp-about-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:60px;align-items:center}.zp-about-text h2{font-size:2.2rem;margin-bottom:24px;color:var(--zp-azul)}.zp-about-text p{color:var(--zp-texto-medio);margin-bottom:20px;font-size:1.05rem;line-height:1.8}.zp-about-quote{border-left:3px solid var(--zp-terracota);padding-left:20px;font-style:italic;color:var(--zp-terracota-dark);margin:28px 0;font-family:'Playfair Display',serif;font-size:1.1rem}.zp-about-features{display:flex;flex-wrap:wrap;gap:12px;margin:24px 0 32px}.zp-about-feature{display:inline-flex;align-items:center;gap:6px;background:var(--zp-arena-light);padding:8px 16px;border-radius:40px;font-size:0.85rem;font-weight:600;color:var(--zp-azul)}.zp-about-image-wrap{position:relative}.zp-about-image{border-radius:var(--zp-radius-lg);overflow:hidden;box-shadow:var(--zp-sombra-fuerte);transform:rotate(2deg);transition:var(--zp-transition)}.zp-about-image:hover{transform:rotate(0deg) scale(1.02)}.zp-about-image img{width:100%;height:480px;object-fit:cover}.zp-about-badge{position:absolute;bottom:-16px;left:-16px;background:var(--zp-terracota);color:#fff;padding:16px 24px;border-radius:var(--zp-radius-md);font-family:'Playfair Display',serif;font-size:1rem;font-weight:600;box-shadow:var(--zp-sombra-media)}.zp-testimonials{background:var(--zp-arena);position:relative;overflow:hidden}.zp-testimonials::after{content:'"';position:absolute;top:40px;right:60px;font-family:'Playfair Display',serif;font-size:15rem;color:rgba(192,57,43,0.04);line-height:1;pointer-events:none}.zp-testimonial-slider{position:relative;max-width:800px;margin:0 auto}.zp-testimonial-track{overflow:hidden}.zp-testimonial-slides{display:flex;transition:transform 0.5s ease}.zp-testimonial-slide{min-width:100%;padding:0 20px}.zp-testimonial-card{background:#fff;border-radius:var(--zp-radius-lg);padding:48px 40px;box-shadow:var(--zp-sombra-suave);text-align:center;border:1px solid rgba(245,230,211,0.5)}.zp-testimonial-stars{color:var(--zp-naranja);font-size:1.2rem;margin-bottom:20px;letter-spacing:4px}.zp-testimonial-quote{font-family:'Playfair Display',serif;font-size:1.2rem;font-style:italic;color:var(--zp-texto);line-height:1.8;margin-bottom:28px;max-width:600px;margin-left:auto;margin-right:auto}.zp-testimonial-author{display:flex;align-items:center;justify-content:center;gap:14px}.zp-testimonial-avatar{width:56px;height:56px;border-radius:50%;background:var(--zp-arena);border:3px solid var(--zp-verde);display:flex;align-items:center;justify-content:center;font-family:'Playfair Display',serif;font-weight:700;color:var(--zp-terracota);font-size:1.2rem}.zp-testimonial-info h4{font-family:'Montserrat',sans-serif;font-size:0.95rem;color:var(--zp-azul);margin:0}.zp-testimonial-info p{font-size:0.85rem;color:var(--zp-texto-claro);margin:0}.zp-testimonial-dots{display:flex;justify-content:center;gap:10px;margin-top:32px}.zp-testimonial-dot{width:10px;height:10px;border-radius:50%;background:rgba(192,57,43,0.2);cursor:pointer;transition:var(--zp-transition);border:none;padding:0}.zp-testimonial-dot:hover{background:rgba(192,57,43,0.5)}.zp-testimonial-dot.active{background:var(--zp-terracota);width:28px;border-radius:5px}.zp-cta-band{background:linear-gradient(135deg,var(--zp-terracota) 0%,var(--zp-terracota-dark) 100%);position:relative;overflow:hidden;padding:80px 0}.zp-cta-band::before{content:'';position:absolute;top:-50%;right:-10%;width:400px;height:400px;border-radius:50%;background:rgba(255,255,255,0.05)}.zp-cta-band::after{content:'';position:absolute;bottom:-30%;left:-5%;width:300px;height:300px;border-radius:50%;background:rgba(255,255,255,0.03)}.zp-cta-band .zp-container{position:relative;z-index:1;text-align:center}.zp-cta-band h2{font-size:2.4rem;color:#fff;margin-bottom:16px}.zp-cta-band p{color:rgba(255,255,255,0.85);font-size:1.1rem;margin-bottom:36px}.zp-fade-up{opacity:0;transform:translateY(30px);transition:opacity 0.7s ease,transform 0.7s ease}.zp-fade-up.visible{opacity:1;transform:translateY(0)}.zp-fade-up-d1{transition-delay:0.1s}.zp-fade-up-d2{transition-delay:0.2s}.zp-fade-up-d3{transition-delay:0.3s}.zp-fade-up-d4{transition-delay:0.4s}@media (max-width:1024px){.zp-audience-grid{grid-template-columns:repeat(2,1fr)}}@media (max-width:968px){.zp-hero h1{font-size:2.4rem}.zp-title{font-size:2rem}.zp-benefits-grid,.zp-steps-grid{grid-template-columns:1fr;max-width:480px;margin:0 auto}.zp-about-grid{grid-template-columns:1fr}.zp-about-image-wrap{order:-1}.zp-about-image img{height:350px}.zp-about-image{transform:rotate(0)}.zp-steps-grid::before{display:none}.zp-audience-grid{grid-template-columns:1fr;max-width:400px}}@media (max-width:768px){.zp-hero{min-height:90vh}.zp-hero-content{padding:100px 0 60px}.zp-hero h1{font-size:2rem}.zp-hero-text{font-size:1rem}.zp-hero-buttons{flex-direction:column}.zp-hero-buttons .zp-btn{width:100%;justify-content:center}.zp-hero-features{flex-direction:column;gap:16px}.zp-section-padding{padding:60px 0}.zp-title{font-size:1.8rem}.zp-cta-band h2{font-size:1.8rem}.zp-cta-band{padding:60px 0}.zp-testimonials::after{display:none}.zp-scroll-indicator{display:none}}